Zulu Alpha Kilo gives greenbacks a Lyft
OPC Productions’ Jeff Low directs a hilarious spoof PSA asking taxi users to 'save the money' and check alternative apps.
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Credits
View on- Agency Zulu Alpha Kilo/Toronto
- Production Company OPC
- Director Jeff Low
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Credits
View on- Agency Zulu Alpha Kilo/Toronto
- Production Company OPC
- Director Jeff Low
- Editing MakeMake
- Audio Post Wave Studios/New York
- Executive Creative Director Cassandra Zawadowski
- Creative Director Tyler Schell
- Producer Ellen Black
- Chief Creative Officer Jenny Glover
- Chief Creative Officer Tim Gordon
- Executive Creative Director Chris Colliton
- Copywriter George Ault
- Art Director Jacob Gawrysiak
- Art Director Hope Jordan
- Copywriter Cassi Kaplan
- Art Director Olivia Hashka
- Head of Production Ola Stodulska
- Producer Kasia Zeniuk
- Executive Producer Laura Dubcovsky
- Executive Producer Kelly Mikhael
- Producer Tracy Wightman
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Harland Weiss
- Executive Producer Emily Harris
- Producer Merrie Wasson
- Production Designer Paul Austerberry
- DP Joao Padua
- Editor Carlos Arias
- Executive Producer Justin Kumpata
- Executive Producer Cynthia Laplaige
- Post Producer Shayna Rubin
- Assistant Editor Brian Gladstone
- VFX Artist Alex Scott
- Head of Production Barbara Kontarovich
- Colorist Jonny Thorpe
- Post Producer Alex Zhao
- Sound Designer/Audio Mixer Aaron Reynolds
- Sound Designer/Audio Mixer Isaac Matus
- Executive Producer Vicky Ferraro
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Zulu Alpha Kilo/Toronto
- Production Company OPC
- Director Jeff Low
- Editing MakeMake
- Audio Post Wave Studios/New York
- Executive Creative Director Cassandra Zawadowski
- Creative Director Tyler Schell
- Producer Ellen Black
- Chief Creative Officer Jenny Glover
- Chief Creative Officer Tim Gordon
- Executive Creative Director Chris Colliton
- Copywriter George Ault
- Art Director Jacob Gawrysiak
- Art Director Hope Jordan
- Copywriter Cassi Kaplan
- Art Director Olivia Hashka
- Head of Production Ola Stodulska
- Producer Kasia Zeniuk
- Executive Producer Laura Dubcovsky
- Executive Producer Kelly Mikhael
- Producer Tracy Wightman
- Executive Producer Isil Gilderdale
- Executive Producer Donovan Boden
- Executive Producer Harland Weiss
- Executive Producer Emily Harris
- Producer Merrie Wasson
- Production Designer Paul Austerberry
- DP Joao Padua
- Editor Carlos Arias
- Executive Producer Justin Kumpata
- Executive Producer Cynthia Laplaige
- Post Producer Shayna Rubin
- Assistant Editor Brian Gladstone
- VFX Artist Alex Scott
- Head of Production Barbara Kontarovich
- Colorist Jonny Thorpe
- Post Producer Alex Zhao
- Sound Designer/Audio Mixer Aaron Reynolds
- Sound Designer/Audio Mixer Isaac Matus
- Executive Producer Vicky Ferraro
Despite being full of tropes and messaging clichés, PSAs are a tricky format to spoof without seeming callous.
Thankfully, with its lovely new work for Lyft, agency Zulu Alpha Kilo not only brilliantly apes the format but also gives us some delightfully dour visuals in the process.
Encouraging consumers to Save The Money, the film from OPC Productions’ Jeff Low follows a humble dollar - aptly named Bill - as it dejectedly wanders the streets.
With some magical movements from master puppeteer Oliver John Taylor and rig maker Andy Gent bringing genuine character to Bill, this wry spot manages to convey its cheeky message with clarity.
