Adidas's Messi business, beautifully done
The sportswear brand launches an epic campaign that celebrates Lionel Messi’s legacy with a cinematic, finely crafted final tango.
Credits
View on- Agency The Midnight Club/London
- Production Company DIVISION/London
- Director bleunuit
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Credits
View on- Agency The Midnight Club/London
- Production Company DIVISION/London
- Director bleunuit
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Midnight Club/London
- Production Company DIVISION/London
- Director bleunuit
It’s the kind of montage we’ve seen a gazillion times before and similar efforts are currently flooding our screens – heroic soccer stars; slow-mo goals and fancy footwork; close shots of fans in the throws of ecstasy, pain, and gut-wrenching anticipation.
But in this epic film for Adidas Football, created by The Midnight Club and gorgeously directed by bleunuit through DIVISION, it’s elevated to pure filmmaking excellence – the extraordinary music underlined by an accordion in action, exquisite lighting, artful near-monochrome photography and superb editing.
Within the framework of dance's most dramatic form – the Tango – the film blends football, Argentine culture and the pursuit of greatness; capturing the emotion, intensity and enduring influence of one of the sport’s greatest icons.