Zara's monologuing minors
This French campaign for the fashion brand leverages the simple joy of tots talking as adults.
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Capucine is 36 and lives happily alone with her animals – a dog and a seal. Clement, 45, can’t quite recall the names of his children, while Bonni, 32, has five husbands, many of whom are called Paul.
The kids/adults reversal trick is instantly engaging, see the Haribo spots with grown-ups talking as tinies.
This engaging ad, titled Come As You Are, was directed by Java Jacobs and produced by Excuse My French, and sees a bunch of gorgeous nippers, sporting natty threads, describing their possible fanciful future lives with great relish. Totes adorbs.