Forget Black Friday. Shop Black-Owned Friday.
Anonymous Content director DAPS creates a brilliantly outfitted shoppable film for Google, brought to life by a new track by T-Pain.
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Credits
powered by
- Agency BBH/New York
- Production Company Anonymous Content
- Director Daps
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Credits
powered by
- Agency BBH/New York
- Production Company Anonymous Content
- Director Daps
- Creative Director Danny Yirgou
- Executive Producer Kyra Beckmann
- Producer Meetra Javed
- HP John Connolly
- Supervising Producer Kerry Mack
- Chief Creative Officer Rafael Rizuto
- Group Creative Director Estefanio Holtz
- Group Creative Director Kasia Canning
- Executive Producer SueEllen Clair
- Editing Cabin Editing Company
- Editor Randy Baublis
- VFX Carbon/Chicago
- Creative Director John Price
- Color Company 3/New York
- Colorist Sofie Borup
- Sound Design Sonic Union
- Creative Director Katy Johnson
- Copywriter Chris Davis
- Producer Sara Lacombe
- Art Director Cody Fusina
- DP Rob Witt
- VFX Supervisor Tim Little
- Sound Engineer Steve Rosen
- Copywriter Chris Davis
- Talent Faheem Rasheed (T-Pain) Najm
Credits
powered by
- Agency BBH/New York
- Production Company Anonymous Content
- Director Daps
- Creative Director Danny Yirgou
- Executive Producer Kyra Beckmann
- Producer Meetra Javed
- HP John Connolly
- Supervising Producer Kerry Mack
- Chief Creative Officer Rafael Rizuto
- Group Creative Director Estefanio Holtz
- Group Creative Director Kasia Canning
- Executive Producer SueEllen Clair
- Editing Cabin Editing Company
- Editor Randy Baublis
- VFX Carbon/Chicago
- Creative Director John Price
- Color Company 3/New York
- Colorist Sofie Borup
- Sound Design Sonic Union
- Creative Director Katy Johnson
- Copywriter Chris Davis
- Producer Sara Lacombe
- Art Director Cody Fusina
- DP Rob Witt
- VFX Supervisor Tim Little
- Sound Engineer Steve Rosen
- Copywriter Chris Davis
- Talent Faheem Rasheed (T-Pain) Najm
From the opening seconds of this intricately styled, Blaxploitation-tinged film from Anonymous Content director DAPS, you know you're going to be in for a pretty cool ride.
What follows is an entertaining mish-mash of music video (featuring a new track by T-Pain), retail actvisim and, most interestingly, direct shopability through the film itself, with over 100 products from more than 50 Black-owned businesses available to identify with a click - g.co/blackownedfriday.
A smart idea from BBH NY expertly brought to life by DAPS, with a major shout-out to production designer Cody Fusina, #BlackOwnedFriday is the kind of sales spot that we can get firmly behind.
