You can’t teach an old fish new tricks
The Current Account Switch Service launches a comic campaign about a man whose pesky pescatorial friend steadfastly refuses to make like a canine.
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Credits
powered by
- Agency House 337/London
- Production Company Armoury
- Director Henry Littlechild
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Credits
powered by
- Agency House 337/London
- Production Company Armoury
- Director Henry Littlechild
- Editor Matt Chodan
- Post Production Coffee & TV
- Sound Design 750mph
- Creative Director Ross Newton
- Art Director Chico Barrera
- Copywriter Diogo Abrantes
- Producer Lawrie McLintock
- Producer James McLaughlin
- DP Theo Garland
Credits
powered by
- Agency House 337/London
- Production Company Armoury
- Director Henry Littlechild
- Editor Matt Chodan
- Post Production Coffee & TV
- Sound Design 750mph
- Creative Director Ross Newton
- Art Director Chico Barrera
- Copywriter Diogo Abrantes
- Producer Lawrie McLintock
- Producer James McLaughlin
- DP Theo Garland
Created by House 337, with a quirky film directed by Henry Littlechild through Armoury, the campaign follows the travails of a frustrated pet owner who realises he may have to rethink his choice of animal companion.
Homing in on the fact that many tend to avoid financial admin, The Current Account Switch Service wants to remind us it can be easy to switch bank accounts with, The Fish Whisperer, a story that pushes the tenuous link between fish and fiscals.
The wider campaign also includes OOH, social and press ads targeting mass consumer and SME audiences, highlighting questionable trends, such as bad orange tans and fingerstaches.
