GANZO goes zen in palindromic ad series

Taking its cues from the stillness and tonality of classic Japanese director Ozu, JB Braud's Life Is Timeless series for leather-merchant GANZO is a poetic meditation on the passing of time.

Cleverly, the nature of memory is served not only in the lingering shots of interaction (with both product and people), but also in the series' construction; each film presented with a palindrome twin that plays the narrative in the opposite direction. 

Produced by AOI Global and through agency CCC Media House / PAROLE, the spots offer a moment of reflection for both audience and characters.

"Memories are silent and fluid," notes director Braud. "The idea for this film emerged from this quiet and fluid nature of memories, where we recall past moments that shape our present and future. 

"The film captures the essence of confronting and questioning our past, reminding us of our evolution over time.’