Vodafone kicks Egypt’s AFCON curse
National team captain Mo Salah asks footie fans to ditch their game-day superstitions in a lively spot from the telecommunications company.
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Credits
powered by
- Agency Wunderman Thompson/Cairo
- Production Company Neo Productions
- Director Hamba & Doss
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Credits
powered by
- Agency Wunderman Thompson/Cairo
- Production Company Neo Productions
- Director Hamba & Doss
- DP Matthew Emvin Taylor
- Editor Baher Rasheed
- Production Designer Ahmed Shaaban
- Sound Design Khaled Hamdy
- Music Producer Sary Hany
- Talent Mo Salah
Credits
powered by
- Agency Wunderman Thompson/Cairo
- Production Company Neo Productions
- Director Hamba & Doss
- DP Matthew Emvin Taylor
- Editor Baher Rasheed
- Production Designer Ahmed Shaaban
- Sound Design Khaled Hamdy
- Music Producer Sary Hany
- Talent Mo Salah
From donning lucky garbs to performing irrational rituals, football lovers across the world will partake in all kinds of ridiculous pre-game rites to support their team in the upcoming African cup championship.
But, with AFCON 2024 being Egypt's best chance of ending a decade-long drought, telecommunications brand Vodafone is encouraging fans to switch up their match-day tactics, such as swapping cable TV for streaming, in this fun campaign created by Wunderman Thompson.
Helmed by Hamba & Doss through Neo Productions, the spot enlists the help of professional Egyptian footballers Mo Salah, Mahmoud Trezeguet and Omar Marmoush, who take a frenzied trip around the country, begging fans to forego their clearly unlucky habits.
