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BMF rallies for Afterpay
In a delightfully silly spot for the finance company, a man uses a tennis-watching head-swivel to his advantage when chatting to a mate.
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Credits
powered by
- Agency BMF/Sydney
- Production Company The Sweetshop/Sydney
- Director Trevor Clarence
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Credits
powered by
- Agency BMF/Sydney
- Production Company The Sweetshop/Sydney
- Director Trevor Clarence
- Post Production ARC EDIT
- Sound Rumble Studios
- Chief Creative Officer Alex Derwin
- Executive Creative Director Tara Mckenty
- Creative Director Harry Stanford
- Creative Director Adrian Ely
- Art Director Bob Broadfoot
- Copywriter Joe Mallett
- Head of Art & Design Lincoln Grice
- Executive Producer Greg Fyson
- Producer Nicole Crozier
- Editor Drew Thompson
- DP Alex Serafini
Show full credits
Credits powered by
Credits
powered by
- Agency BMF/Sydney
- Production Company The Sweetshop/Sydney
- Director Trevor Clarence
- Post Production ARC EDIT
- Sound Rumble Studios
- Chief Creative Officer Alex Derwin
- Executive Creative Director Tara Mckenty
- Creative Director Harry Stanford
- Creative Director Adrian Ely
- Art Director Bob Broadfoot
- Copywriter Joe Mallett
- Head of Art & Design Lincoln Grice
- Executive Producer Greg Fyson
- Producer Nicole Crozier
- Editor Drew Thompson
- DP Alex Serafini
The familiar to-and-fro movement of the head is an instant indicator of a tennis rally, but have you ever thought of multitasking the motion with other activities?
Such is the concept of this deliciously silly spot for Afterpay from BMF Sydney, in which a chatty chap demonstrates they various way the service can be used; from pet supplies, food delivery, to makeup...
Directed by The Sweetshop's Trevor Clarence, Where You Wouldn't Believe wins you over with its increasing stupidity and the comittlement of the neck-sore performers.
