World of Tanks gives hope to older gamers
Fed up of being owned by snotty teenagers with lightning fast reflexes? Bored of being mocked by kids half your age? World of Tanks' new campaign feels your pain.
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Credits
powered by
- Agency MullenLowe/London
- Production Company Iconoclast London
- Director Alaska
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Credits
powered by
- Agency MullenLowe/London
- Production Company Iconoclast London
- Director Alaska
- Chief Creative Officer Mark Elwood
- Creative Director Gavin Cumine
- Creative Director Andrew Davies
- Producer Nicholas Kurs
- Producer Phoebe Robertson
- DP Benoit Soler
- Edit Company Assembly Rooms London
- Post Company Nash Post
- Sound Design Satellite Audio
- Producer Kito Siqueira
- Producer Roberto Coelho
- Audio Mixer Ricardo Bertran
- Lead Sound Jungle Studios
- Editor Gaia Borretti
- Sound Designer Celso Moretti
- Sound Engineer Ben Leaves
- Managing Director Phil Rumbol
Credits
powered by
- Agency MullenLowe/London
- Production Company Iconoclast London
- Director Alaska
- Chief Creative Officer Mark Elwood
- Creative Director Gavin Cumine
- Creative Director Andrew Davies
- Producer Nicholas Kurs
- Producer Phoebe Robertson
- DP Benoit Soler
- Edit Company Assembly Rooms London
- Post Company Nash Post
- Sound Design Satellite Audio
- Producer Kito Siqueira
- Producer Roberto Coelho
- Audio Mixer Ricardo Bertran
- Lead Sound Jungle Studios
- Editor Gaia Borretti
- Sound Designer Celso Moretti
- Sound Engineer Ben Leaves
- Managing Director Phil Rumbol
Agency MullenLowe London is behind this new campaign for Wargaming Group's multiplayer online PC game, World of Tanks.
Called Stop Getting Owned by Kids, the film encourages ‘veteran’ gamers to take up a game that won't see them annihilated by younger players.
In the film, directed by Alaska through Iconoclast London, we follow a 30-something waking up in different video game environments and being continuously defeated by kids with lightning fast reflexes; the video game worlds typify common frustrations with the on-line gaming experience. It’s a nightmare our hero can’t escape... until he discovers World of Tanks, a strategic multiplayer battle game where fast thinking beats fast fingers.
“The campaign has a bold strategy and creatively harnesses a powerful yet previously untapped insight into the gaming industry; as you get older your reaction times slow, and you start losing to kids who are more nimble," said Mark Elwood, Executive Creative Director at MullenLowe.
