KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
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Credits
View on- Agency Mother/London
- Production Company Iconoclast UK
- Director Jonathan Alric
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Credits
View on- Agency Mother/London
- Production Company Iconoclast UK
- Director Jonathan Alric
- Post Production Time Based Arts
- Sound King Lear Music & Sound
- Music Mr Pape
- Executive Creative Director Derek Man Lui
- Executive Creative Director Tomas Nathan Coleman
- Producer Jane Lloyd
- Post Producer Jo Gutteridge
- Colorist Simone Grattarola
- Sound Engineer Jack Sedgwick
- Producer Matthew Steven
- Talent Frank Watkinson
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Credits
powered by- Agency Mother/London
- Production Company Iconoclast UK
- Director Jonathan Alric
- Post Production Time Based Arts
- Sound King Lear Music & Sound
- Music Mr Pape
- Executive Creative Director Derek Man Lui
- Executive Creative Director Tomas Nathan Coleman
- Producer Jane Lloyd
- Post Producer Jo Gutteridge
- Colorist Simone Grattarola
- Sound Engineer Jack Sedgwick
- Producer Matthew Steven
- Talent Frank Watkinson
The last time a naughty-but-nice food brand treated us to an uninterrupted shot of a musician lost in their playing, it was a little more animalistic in nature, but what KFC's latest spot lacks in simian power, it makes up for in unusual sincerity.
Slowing the pace down somewhat for a nation hepped up with World Cup fever, Surrender to Tender from Mother uses the dulcet tones of musician Frank Watkinson, whose online videos have quietly moved millions, to deliver a gentle rendition of The Cranberries’ Linger, seemingly right to the feels.
Created as part of KFC's wider global brand refresh, which will be rolled out across packaging, advertising and restaurant environments, this deliciously lit and textured spot, shot on film by Iconoclast's Jonathan Alric, provides another delightfully curious turn for a brand that seems to endlessly surprise.
