Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
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Credits
View on- Agency Quality Meats/Chicago
- Production Company Drool Productions
- Director Freddie Powell
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Credits
View on- Agency Quality Meats/Chicago
- Production Company Drool Productions
- Director Freddie Powell
- Editing The Den Editorial
- Color Electric Theatre Collective/USA
- Audio Post Field Day Sound
- Creative Director Alexander Riezebeek
- Creative Director Madison Jackson
- Creative Director Cassondra Bazelow
- Head of Production (HP) Cate McManus
- Executive Producer Nicole Schofield
- Chief Creative Officer Brian Siedband
- Chief Creative Officer Gordy Sang
- Group Creative Director Jamie Stark
- Group Creative Director Clarissa Dale
- Executive Producer Genevieve Sheppard
- Line Producer Jess Wylie
- Production Designer Jo Finkel
- DP Suzie Lavelle
- Editor/Partner Tobias Suhm
- Assistant Editor Nic Watkins
- Executive Producer LauRenn Reed
- Post Producer Kanika Oung
- VFX Supervisor David Filipe
- Senior VFX Producer Rosalien van der Bom
- Creative Director Iain Murray
- Colorist Andi Haw Shuan Chu
- Executive Producer Leslie Carthy
- Executive Music Producer Katie Overcash
- Sound Designer/Audio Mixer Morgan Johnson
- Sound Designer/Audio Mixer Mike Regan
- Sound Designer Christian Stropko
- Composer/Arranger John Merikoski
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Quality Meats/Chicago
- Production Company Drool Productions
- Director Freddie Powell
- Editing The Den Editorial
- Color Electric Theatre Collective/USA
- Audio Post Field Day Sound
- Creative Director Alexander Riezebeek
- Creative Director Madison Jackson
- Creative Director Cassondra Bazelow
- Head of Production (HP) Cate McManus
- Executive Producer Nicole Schofield
- Chief Creative Officer Brian Siedband
- Chief Creative Officer Gordy Sang
- Group Creative Director Jamie Stark
- Group Creative Director Clarissa Dale
- Executive Producer Genevieve Sheppard
- Line Producer Jess Wylie
- Production Designer Jo Finkel
- DP Suzie Lavelle
- Editor/Partner Tobias Suhm
- Assistant Editor Nic Watkins
- Executive Producer LauRenn Reed
- Post Producer Kanika Oung
- VFX Supervisor David Filipe
- Senior VFX Producer Rosalien van der Bom
- Creative Director Iain Murray
- Colorist Andi Haw Shuan Chu
- Executive Producer Leslie Carthy
- Executive Music Producer Katie Overcash
- Sound Designer/Audio Mixer Morgan Johnson
- Sound Designer/Audio Mixer Mike Regan
- Sound Designer Christian Stropko
- Composer/Arranger John Merikoski
If there's one thing technology should be good for, it's helping us out with the little everyday things.
Unfortunately, if you're a small-business owner, the sheer number of little things that need addressing is so vast that it can become overwhelming, which is the lovely insight Quality Meats unpacks in its debut campaign for Justworks.
Directed by Drool Productions founder Freddie Powell, You Don’t Have To Worry When It Justworks merges the witty, handmade filmmaking he's famous for with the wry comedy of the QM crew to create a relatable yet fantastical journey through all the issues the brand hopes to solve.
“I was hell-bent on making these worlds feel real, not contrived," explains Powell. "The underlying ideas may be fantastical conceits, but you layer them with love and craft and they begin to feel tangible.
"Even the puppet, we made him real, in a real space, with old-fashioned stop-frame animation. It all comes from a human place.”
“As founders of an independent small agency, we’ve personally felt the constant stress, the worry, the uncertainty that comes with running a small business,” says Brian Siedband, Co-founder and Co-CCO at Quality Meats. “And we also personally experienced the relief of working with Justworks, it saved us at a time when we needed to focus on growing but had no idea how to manage it all.
"We still don’t fully understand exactly what ‘compliance’ means.”
