WHOOP, wear it is
Stept Studios creates an adrenalin-pumping promo for the human performance company showcasing a bunch of fit folk sweating it up in their wearable tech.
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We don't know about actually doing the activities demonstrated in this spot for 'human performance company' WHOOP (they seem like a bit of hard work), but we can certainly say the spot itself left us out-of-breath.
Showcasing the services product and training insights, WHOOP 4.0 presents us with a number of ridiculously fit individuals (including top athletes Patrick Mahomes- NFL, Nelly Korda - LPGA, and John John Florence - surfing) using their devices to know when to sleep, train and rest.
Shot by Stept Studios' Pat Hall, the spot is a full-throttle, dynamic surge through the training regime, utilising smart edits and in-your-face photography to really highlight the strenuous activity. Phew...