Who gets to hold the flag?
Honoring the legacy of Formula 1 racer, Ayrton Senna, Heineken showcases the pride and power of a national symbol.
Credits
powered by- Agency Publicis/Sao Paulo
- Production Company YOURMAMA
- Director Cassu
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Credits
powered by- Agency Publicis/Sao Paulo
- Production Company YOURMAMA
- Director Cassu
- Ad Agency Publicis Rome/Italy
- Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Chief Executive Officer Eduardo Lorenzi
- Art Director Gustavo Vieira-Dias
- Associate Creative Director Andre Leotta
- Associate Creative Director Arturo Marenda
- Copywriter Pedro Maneschy
- Creative Director Paulo Aguiar
- Creative Director Rico Lins
- Executive Creative Director Gustavo Victorino
- Executive Creative Director Luissandro Del Gobbo
- Global Creative Director Thiago Cruz
- Head of Production Renata Sayao
- Executive Producer Mayra Auad
- Executive Producer Andre Pinho
- Executive Producer Fernando Carvalho
- Color Company Bleach Post/Brazil
- VFX Company Warriors VFX
- Sound Design Supersonica
- Creative Director Antonio Pinto
- Music Producer Vinicius Villani
- Music MassiveMusic/Los Angeles
- DP Pepe Mendes
- Production Coordinator Joao da Terra
- Production Director Latino Melo
- Art Director Ana Henriques
- Editor Ivan Kanter Goldman
- Editor Fabrizio Squeo
![](https://d17mj1ha1c2g57.cloudfront.net/v1/POJe61Zf5qTfbwSVxytoRpc0_YI/1024x576%23/80/shotsmag/production/clips/1572300667899/obrigadosenna.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Publicis/Sao Paulo
- Production Company YOURMAMA
- Director Cassu
- Ad Agency Publicis Rome/Italy
- Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Chief Executive Officer Eduardo Lorenzi
- Art Director Gustavo Vieira-Dias
- Associate Creative Director Andre Leotta
- Associate Creative Director Arturo Marenda
- Copywriter Pedro Maneschy
- Creative Director Paulo Aguiar
- Creative Director Rico Lins
- Executive Creative Director Gustavo Victorino
- Executive Creative Director Luissandro Del Gobbo
- Global Creative Director Thiago Cruz
- Head of Production Renata Sayao
- Executive Producer Mayra Auad
- Executive Producer Andre Pinho
- Executive Producer Fernando Carvalho
- Color Company Bleach Post/Brazil
- VFX Company Warriors VFX
- Sound Design Supersonica
- Creative Director Antonio Pinto
- Music Producer Vinicius Villani
- Music MassiveMusic/Los Angeles
- DP Pepe Mendes
- Production Coordinator Joao da Terra
- Production Director Latino Melo
- Art Director Ana Henriques
- Editor Ivan Kanter Goldman
- Editor Fabrizio Squeo
Celebrating all facets of Brazil’s legacy and political landscape, a new Heineken spot remembers a time when one man could unite all Brasileiros.
Starting with a shot of the flag spread across the branches of a rainforest, the ad cuts to moments of political unrest and struggle that have occurred over the past 25 years of Brazil’s history. The contentiousness of tradition pushing against modern progression displays all the differences that make up this huge South American nation. The clips used are immediately recognizable, even to an international audience, and even if specifics are in question, the broad strokes ideals portrayed are obvious.
The ad ends with a shot of Ayrton Senna holding the Brazilian flag while doing a victory lap after a Formula One car race. Over these images, we hear the voiceover, “They say that when it is the flag of some, it is not the flag of others. But in the hands of one, it was the flag of all.” A celebrated Brazillian driver who died tragically in 1994, Senna is still considered one of the best in the world. Heineken, the official sponsor of F1 racing, honors Senna’s commitment and dedication to the sport and to Brazil.
#ObrigadoSenna, which translates to Thank You, Senna is a touching tribute developed by Publicis Brazil and directed by CASSU, reflects on the legacy of Senna and the ways in which Brazilians can connect despite social turmoil. The pride he inspired crossed all boundaries and continues to unite a people after 25 years under a single flag, despite differences. The spot is a touching tribute to both Senna and the multicultural nation he called home.