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Sports Direct – Give Me Football

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Question: How do you make your brand stand out in the festive ad breaks this season? Answer: Invade all of the commercials...

Taking the Tide/Old Spice trope of subverting expectations in spots, COPA90's wonderful festive campaign for Sports Direct sees Eric Cantona pop his grumpy face into a series of generic-looking spots in search of the beautiful game.

With appearances from Thierry Henry, Mason Mount, Declan Rice, Jarrod Bowen, Emma Hayes, Gabriel Jesus, and a faintly horrifying unveiling of Clive Tyldesley, Give Me Football uses Pulse Films director Freddie Waters' easygoing comedic charm to create a laugh-out-loud series that is certain to delight fans and non-fans alike.

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