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Milka – Giving is the Greatest Gift

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Created for Milka by Ogilvy/Berlin, Giving is the Greatest Gift follows the development of a friendship between a little lad and a confectionary treat with a twinkle in its eye. 

Directed by Duncan Christie through Soup Film Berlin, it forms part of an integrated campaign that celebrates the festive ethos of tenderness with the lad making a selfless sacrifice to cheer up his little sis following an epic Christmas decorations fail. 

The spot is elevated by a gorgeous rendition of Bill Withers 1981 classic, Just the Two of Us, arranged by Nicolas van Reenen and sung in breathy tones by Manny Walters. 

The campaign includes an AR-driven Instagram filter so we can all become winking Santas if we choose. 

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