We wink you a merry Christmas
Milka’s festive campaign features a small boy whose holiday season is transformed when he spies a magical winking chocolate Santa on the supermarket shelves.
Credits
powered by- Agency Ogilvy/Berlin
- Production Company soup.filmproduktion GmbH
- Director Duncan Christie
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Credits
powered by- Agency Ogilvy/Berlin
- Production Company soup.filmproduktion GmbH
- Director Duncan Christie
- Post Production Hogarth Worldwide/Hamburg
- Executive Creative Director Felipe Galiano
- Executive Creative Director David Krueger
- Executive Creative Director Matt Longstaff
- Senior Copywriter Rafael Quintal
- Senior Art Director Rodrigo Sganzerla
- Post Producer Meike Sinemus
- Senior Post Producer Thorsten Vogel
![](https://d17mj1ha1c2g57.cloudfront.net/v1/zX88_PH-vIwkRVXnegLAvGm7pv4/1024x576%23/80/shotsmag/production/clips/9758db0d-5943-4968-b8af-a0356332b2f4/1699361590605.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Ogilvy/Berlin
- Production Company soup.filmproduktion GmbH
- Director Duncan Christie
- Post Production Hogarth Worldwide/Hamburg
- Executive Creative Director Felipe Galiano
- Executive Creative Director David Krueger
- Executive Creative Director Matt Longstaff
- Senior Copywriter Rafael Quintal
- Senior Art Director Rodrigo Sganzerla
- Post Producer Meike Sinemus
- Senior Post Producer Thorsten Vogel
Created for Milka by Ogilvy/Berlin, Giving is the Greatest Gift follows the development of a friendship between a little lad and a confectionary treat with a twinkle in its eye.
Directed by Duncan Christie through Soup Film Berlin, it forms part of an integrated campaign that celebrates the festive ethos of tenderness with the lad making a selfless sacrifice to cheer up his little sis following an epic Christmas decorations fail.
The spot is elevated by a gorgeous rendition of Bill Withers 1981 classic, Just the Two of Us, arranged by Nicolas van Reenen and sung in breathy tones by Manny Walters.
The campaign includes an AR-driven Instagram filter so we can all become winking Santas if we choose.