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Kerrygold USA – The Runaway

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A kitchen table might not seem like the most relatable main character to cast in a spot, but butter brand Kerrygold has succeeded in capturing hearts with the loveable four-legged star of its latest campaign.

Created by Energy BBDO through Reset, The Runaway follows an unfulfilled dining table that abandons its family to find a new purpose. 

Perfect balancing subtle humour with a heartfelt message, directing duo Dorian & Daniel breathe life into the inanimate protagonist to illustrate the power of reconnecting with loved ones at mealtimes. 

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