It's once more, with feeling for Henry Hobson and PlayStation
The MJZ director's latest for the Sony console shows snapshots of PS5 experiences.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Production Service Division Film
- Editorial Work Editorial/London
- Post Production Framestore/London
- Color Company 3/London
- Audio Post 750mph
- Chief Creative Officer Richard Brim
- Executive Creative Director Mike Sutherland
- Executive Creative Director Antony Nelson
- Creative Director Andy Clough
- Creative Director Richard McGrann
- Producer Mary Fostiropoulos
- Producer Jaki Jo Hannan
- Executive Content Director Simon Adamson
- Executive Production/Head of Production Lucy Jones
- Producer James Waters
- Production Manager Luke Thornton / (Production Manager)
- DP Mauro Chiarello
- Production Designer Jonathan Houlding
- Executive Service Producer Rok Bukovec
- Edit Producer Frankie Elster
- Editor Stewart Reeves
- Edit Assistant Rain Keene
- VFX Supervisor William Laban
- VFX Supervisor Guy Lubin
- Executive VFX Creative Director William Bartlett
- Head of CG Johannes Sambs
- Head of 2D Suzanne Jandu
- VFX Producer Alexia Paterson
- VFX Producer Ben Stell
- Colorist Jean-Clement Soret
- Sound Design and Mix Sam Ashwell
- Audio Producer Olivia Ray
- Audio Producer Carla Thomas
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Production Service Division Film
- Editorial Work Editorial/London
- Post Production Framestore/London
- Color Company 3/London
- Audio Post 750mph
- Chief Creative Officer Richard Brim
- Executive Creative Director Mike Sutherland
- Executive Creative Director Antony Nelson
- Creative Director Andy Clough
- Creative Director Richard McGrann
- Producer Mary Fostiropoulos
- Producer Jaki Jo Hannan
- Executive Content Director Simon Adamson
- Executive Production/Head of Production Lucy Jones
- Producer James Waters
- Production Manager Luke Thornton / (Production Manager)
- DP Mauro Chiarello
- Production Designer Jonathan Houlding
- Executive Service Producer Rok Bukovec
- Edit Producer Frankie Elster
- Editor Stewart Reeves
- Edit Assistant Rain Keene
- VFX Supervisor William Laban
- VFX Supervisor Guy Lubin
- Executive VFX Creative Director William Bartlett
- Head of CG Johannes Sambs
- Head of 2D Suzanne Jandu
- VFX Producer Alexia Paterson
- VFX Producer Ben Stell
- Colorist Jean-Clement Soret
- Sound Design and Mix Sam Ashwell
- Audio Producer Olivia Ray
- Audio Producer Carla Thomas
After taking us around the mysterious Mr Malcolm's basement for last year's PlayStation offering, this year MJZ director Henry Hobson is making full use of his cinematic mastery to create an emotive demonstration of the gadget's abilities.
Titled Feel it Now on PlayStation 5, the spot follows a player as she speeds through an immersive gaming world, experiencing terror when coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy.
Feeling a little bit like a trailer for a film we definitely want to see, the campaign from adam&eveDDB impresses with its genre-hopping flow; an apt showcase for both console and director.
