Sony's unexpected gamer
adam&eveDDB and Henry Hobson take us through the easter egg-filled secret life of the innocuous Mr Malcolm.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Production Services Icon Films/Romania
- Production Services Icon Films/Bulgaria
- Editing Work Editorial/London
- Post Production Selected Works
- Color Company 3/New York
- Audio Post 750mph
- Music Supervision Sony Music Entertainment/London
- Executive Producer Lindsay Turnham
- Producer James Waters
- Managing Producer Ludovica Melica
- Producer Mandy Amoah
- Producer Marie Vivent
- Senior Editor David Smith
- Hybrid Editor Jason Fox
- Digital Producer Matt Walker
- Senior Graphic Producer Tony Huttin
- Senior Design Director Sam Butler
- DP Rob Hardy
- Production Designer Pirra Calvo
- Producer Millen Nickolov
- Producer Gergana Kuzmova
- Producer Emil Rangelov
- Producer Ellie McNaughtan
- Editor Neil Smith
- Editor Rain Keene
- Executive Producer Alex Fitzgerald
- Creative Director Jonathan Westley
- Creative Director Greg Spencer
- Colorist Tom Poole
- Audio Mixer/Sound Design Sam Ashwell
- Audio Producer Kirsten Troy
- Music Supervisor Codie Childs
- Music Supervisor Duncan Smith
- Assistant Producer Arsalan Jamshid
- Chief Creative Officer Richard Brim
- Chief Production Officer Anthony Falco
- Creative Director Rick Gayton
- Creative Director Darren Beresford
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Producer Hannah Needham
- Producer Stephen Mead
- Production Lead Panos Louca
- Senior Producer Charlotte O'Reilly
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Production Services Icon Films/Romania
- Production Services Icon Films/Bulgaria
- Editing Work Editorial/London
- Post Production Selected Works
- Color Company 3/New York
- Audio Post 750mph
- Music Supervision Sony Music Entertainment/London
- Executive Producer Lindsay Turnham
- Producer James Waters
- Managing Producer Ludovica Melica
- Producer Mandy Amoah
- Producer Marie Vivent
- Senior Editor David Smith
- Hybrid Editor Jason Fox
- Digital Producer Matt Walker
- Senior Graphic Producer Tony Huttin
- Senior Design Director Sam Butler
- DP Rob Hardy
- Production Designer Pirra Calvo
- Producer Millen Nickolov
- Producer Gergana Kuzmova
- Producer Emil Rangelov
- Producer Ellie McNaughtan
- Editor Neil Smith
- Editor Rain Keene
- Executive Producer Alex Fitzgerald
- Creative Director Jonathan Westley
- Creative Director Greg Spencer
- Colorist Tom Poole
- Audio Mixer/Sound Design Sam Ashwell
- Audio Producer Kirsten Troy
- Music Supervisor Codie Childs
- Music Supervisor Duncan Smith
- Assistant Producer Arsalan Jamshid
- Chief Creative Officer Richard Brim
- Chief Production Officer Anthony Falco
- Creative Director Rick Gayton
- Creative Director Darren Beresford
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Producer Hannah Needham
- Producer Stephen Mead
- Production Lead Panos Louca
- Senior Producer Charlotte O'Reilly
We all know that gamers come in every shape and size nowadays, but it still seems like something of a novelty to see Sony PlayStation's latest digital offering promoted by a refined gent of a certain age...
Asking the question Why be one thing, when you can be anything?, adam&eveDDB's campaign for the UK launch of the new PlayStation Plus subscription model follows our unexpected protagonist, Mr Malcolm, as he goes about his daily life before descending into a magical man-cave of console curios.
Directed with cinematic grace by MJZ's Henry Hobson, the film's delicate pace allows console fans to appreciate the delightful easter eggs strewn throughout, from Death Stranding's creepy BB pod, past a Watcher from the world of Horizon, to Jin Sakai’s fear-inducing mask from Ghost of Tsushima.
Elegant and well-presented, much like its central character, this enjoyably off-kilter film gives gamers a sense of grandiuer.
