We don't think Matthew McConaughey's alright, alright, alright...
The smooth legend delivers a rather 2D performance for Doritos big game spot.
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Superprime
- Director Damien Chazelle
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Superprime
- Director Damien Chazelle
- Editor Shane Reid
- Executive Producer Charlotte Woodhead
- Executive Producer/Managing Director Rebecca Skinner
- Managing Director Michelle Ross
- Head of Production Matt Sanders / (Head of Production)
- Editing EXILE Edit
- Assistant Editor Erin Offenhauser
- Executive Producer Carol Lynn (CL) Kumpata
- Head of Production Jennifer Locke
- VFX/Finishing/Color The Mill/Los Angeles
- Director of Production Anastasia von Rahl
- VFX Supervisor Alex Candlish
- Creative Director John Leonti
- Colorist Paul Yacono
- Executive Color Producer Fawn Fletcher
- Sound Designer/Audio Mixer Rohan Young
- Executive Producer Susie Boyajan
- Audio Producer Kayla Phungglan
- Assistant Mixer Jeremy Nichols
- DP Rodrigo Prieto | (DP)
- Line Producer Carr Donald
- Assistant Editor Ersin Dogruer
- Senior Post Producer Tamara Treu
- Art Director Mila Wizel
- Art Director Fabio Santoro
- Chairman Jeff Goodby
- Chairman Rich Silverstein
- Chief Creative Officer Margaret Johnson
- Copywriter Sophie Lichtman
- Creative Director Andrew Bancroft
- Creative Director Laura Petruccelli
- Executive Producer Sara Ward
- HP Leila Gage
- Producer Lauren Adams
- Senior Copywriter Pedro Furtado
- Senior Producer Molly Troy
- Talent Mindy Kaling
- Talent Jimmy Kimmel
- VO Matthew McConaughey | (Talent)
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Superprime
- Director Damien Chazelle
- Editor Shane Reid
- Executive Producer Charlotte Woodhead
- Executive Producer/Managing Director Rebecca Skinner
- Managing Director Michelle Ross
- Head of Production Matt Sanders / (Head of Production)
- Editing EXILE Edit
- Assistant Editor Erin Offenhauser
- Executive Producer Carol Lynn (CL) Kumpata
- Head of Production Jennifer Locke
- VFX/Finishing/Color The Mill/Los Angeles
- Director of Production Anastasia von Rahl
- VFX Supervisor Alex Candlish
- Creative Director John Leonti
- Colorist Paul Yacono
- Executive Color Producer Fawn Fletcher
- Sound Designer/Audio Mixer Rohan Young
- Executive Producer Susie Boyajan
- Audio Producer Kayla Phungglan
- Assistant Mixer Jeremy Nichols
- DP Rodrigo Prieto | (DP)
- Line Producer Carr Donald
- Assistant Editor Ersin Dogruer
- Senior Post Producer Tamara Treu
- Art Director Mila Wizel
- Art Director Fabio Santoro
- Chairman Jeff Goodby
- Chairman Rich Silverstein
- Chief Creative Officer Margaret Johnson
- Copywriter Sophie Lichtman
- Creative Director Andrew Bancroft
- Creative Director Laura Petruccelli
- Executive Producer Sara Ward
- HP Leila Gage
- Producer Lauren Adams
- Senior Copywriter Pedro Furtado
- Senior Producer Molly Troy
- Talent Mindy Kaling
- Talent Jimmy Kimmel
- VO Matthew McConaughey | (Talent)
We've heard about actors losing weight for meaty roles, but this will take some beating.
For their Super Bowl spot, Doritos have turned a big star into a flush fella to advertise their new 3D chips.
In Flat Matthew, we see the ever-elegant Mr McConaughey (alongside some tremendous effects) manage life as a 2D version of himself. Whether it's walking his dog, getting a coffee (flat-white, we assume) or scooting along in his convertible, a day of paper-thin perturbances sees McConaughey getting frustrated with his new, trim shape.
Hitting all of the big-game checkpoints - big star, funny concept, immaculate execution - this winning combo from Goodby Silverstein and Partners and Superprime director Damien Chazelle certainly doesn't fall flat.
