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Mowdee – Je t'embete

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You know that pernicious inner voice that never shuts up? The one that's always inspiring idiocy? Well, Karim Ansel has brought it to life.

Taking on the fun concept and setting it to French artist Mowdee's thumping track Je t'embête [literally translated as 'I annoy you'], Ansel's bright and playful promo belies its potential language barrier to clearly show the downside of letting the inner voice out.

With some cracking edits and a cleverly crafted structure [as demonstrated in the animatic treatment versus the final video comparison below], this burst of creativity delights as it frustrates.

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