Huggies welcomes a babble of babies
With outstanding performances from a host of tiny infants, Mark Molloy's Super Bowl smasher puts the 'aww' in the big gawwme.
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Credits
powered by
- Agency Droga5/New York
- Production Company SMUGGLER
- Director Mark Molloy
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Credits
powered by
- Agency Droga5/New York
- Production Company SMUGGLER
- Director Mark Molloy
Credits
powered by
- Agency Droga5/New York
- Production Company SMUGGLER
- Director Mark Molloy
As anyone with kids will know, you may be bigger, stronger and able to string a sentence together, but as far as your life is concerned, baby is boss.
Throwing its arms open to tots worldwide is Huggies show-stopping brand anthem spot Welcome to the World, Baby, a non-stop, whipsmart introduction to the charmed life of tiny-ones in which the joys of youth are exuberantly listed.
Assuredly directed, as always, by SMUGGLER's Mark Molloy and with a sublime edit from Work Editorial's Stewart Reeves and Trish Fuller, the real stars of the show are the little pickles themselves, displaying a remarkable range of expressive emotions for ones so young.
