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Huggies – Welcome to the World, Baby (Extended Version)

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As anyone with kids will know, you may be bigger, stronger and able to string a sentence together, but as far as your life is concerned, baby is boss.

Throwing its arms open to tots worldwide is Huggies show-stopping brand anthem spot Welcome to the World, Baby, a non-stop, whipsmart introduction to the charmed life of tiny-ones in which the joys of youth are exuberantly listed.

Assuredly directed, as always, by SMUGGLER's Mark Molloy and with a sublime edit from Work Editorial's Stewart Reeves and Trish Fuller, the real stars of the show are the little pickles themselves, displaying a remarkable range of expressive emotions for ones so young. 

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