Cheating on Cheetos
Shaggy shakes up marital bliss as he coaches Mila Kunis on his now-infamous tagline when questioned about her snacking habits.
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Bryan Buckley
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Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Bryan Buckley
- Executive Producer Mino Jarjoura
- Executive Producer Caleb Dewart
- Head of Production Marian Harkness
- Producer Matt Lefebvre
- Editing EXILE Edit
- Editor Kirk Baxter
- Executive Producer Carol Lynn (CL) Kumpata
- Head of Production Jennifer Locke
- VFX a52
- VFX Supervisor/VFX Artist Andy Barrios
- Executive Producer Patrick Nugent
- Executive Producer Kim Christensen
- Managing Director Jennifer Sofio Hall
- VFX Artist Matthew Sousa
- Head of Production Stacy Kessler Aungst
- Colorist Gregory Reese
- Color Producer Jenny Bright
- Color Executive Producer Thatcher Peterson
- Music/Sound Design/Mix Beacon Street Studios
- Music Arrangement Andrew Feltenstein
- Music Arrangement John Nau
- Audio Mixer Rommel Molina
- Executive Producer Leslie DiLullo
- Senior Producer Kate Vadnais
- Copywriter Lennie Galloway
- Talent Shaggy
- Talent Ashton Kutcher
- Talent Mila Kunis
- DP Par Ekberg
- Post Producer David Won
- Art Director Thomas Gledhill
- Chairman Jeff Goodby
- Chairman Rich Silverstein
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Creative Director Stefan Copiz
- Executive Producer Sara Ward
- HP Leila Gage
- Senior Producer Dan Watson
- Senior Producer Noah Dasho
- Senior Producer Alex Healy
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Hungry Man
- Director Bryan Buckley
- Executive Producer Mino Jarjoura
- Executive Producer Caleb Dewart
- Head of Production Marian Harkness
- Producer Matt Lefebvre
- Editing EXILE Edit
- Editor Kirk Baxter
- Executive Producer Carol Lynn (CL) Kumpata
- Head of Production Jennifer Locke
- VFX a52
- VFX Supervisor/VFX Artist Andy Barrios
- Executive Producer Patrick Nugent
- Executive Producer Kim Christensen
- Managing Director Jennifer Sofio Hall
- VFX Artist Matthew Sousa
- Head of Production Stacy Kessler Aungst
- Colorist Gregory Reese
- Color Producer Jenny Bright
- Color Executive Producer Thatcher Peterson
- Music/Sound Design/Mix Beacon Street Studios
- Music Arrangement Andrew Feltenstein
- Music Arrangement John Nau
- Audio Mixer Rommel Molina
- Executive Producer Leslie DiLullo
- Senior Producer Kate Vadnais
- Copywriter Lennie Galloway
- Talent Shaggy
- Talent Ashton Kutcher
- Talent Mila Kunis
- DP Par Ekberg
- Post Producer David Won
- Art Director Thomas Gledhill
- Chairman Jeff Goodby
- Chairman Rich Silverstein
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Creative Director Stefan Copiz
- Executive Producer Sara Ward
- HP Leila Gage
- Senior Producer Dan Watson
- Senior Producer Noah Dasho
- Senior Producer Alex Healy
There’s no denying the impact of Shaggy’s 2000 dancehall hit It Wasn’t Me, but the latest from Frito-Lay gives the song a new spin.
As Mila Kunis hides cheesy fingers, empty bags, and Cheeto dust from her husband, Ashton Kutcher (who is sadly suffering from a Very Quarantine haircut), Shaggy coaches her on what to say. She’s throwing bags out of windows, is muching in front of the security camera, and even hiding in a closet. When confronted by Kutcher, one last time, and she responds “It Wasn’t Me,” he just shrugs and moves on. Shaggy snorts in the background. “That’s the first time that’s ever worked.”
With satire, celebrity, and old-school hits making an appearance, this ad is charmingly ridiculous. The final line is delivered with such panache that Shaggy really steals the show from his much more recognizable cast members. The piece was directed by Bryan Buckley and produced by Hungry Man. Goodby Silverstein and Partners were the agency responsible for this nostalgic throwback.
