Volkswagen's pressure point
Footballer Christian Pulisic stars in a pressure-filled new campaign for the car manufacturer.
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Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Reset
- Director Adam Hashemi
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Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Reset
- Director Adam Hashemi
- Associate Design Director Olga Vladova
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- Chief Creative Officer Julia Neumann
- Creative Director/Art Director Jonathan Santana
- Creative Director/Copywriter Matthew Page
- Design Director Charles Watlington
- Executive Producer Rebecca O'Neill
- Executive Producer Victoria Bennett
- Group Creative Director Jonathan Santana
- HP Maria Perez
- Producer Grace Kenney
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Jen Beitler
- Production Service Arts & Sciences/London
- DP Eigil Bryld
- Edit Company EXILE Edit
- Managing Partner Sasha Hirschfeld
- Editor Jacob Schulsinger
- VFX/Post Company Blacksmith/New York
- VFX Supervisor Tom Bussell
- CG Lead Tuna Unalan
- Colorist Mikey Pehanich
- Assistant Colorist Sam Howells
- Executive Producer Charlotte Arnold
- VFX Producer Ashley Goodwin
- Audio Post Sonic Union
- Audio Mixer Steve Rosen
- Audio Mixer Rob DiFondi
- Executive Audio Producer Justine Cortale
- Sound Design Trinitite Studios
- Sound Designer/Audio Mixer Brian Emrich
- Music Company Leland Music
- Managing Director/Music Supervisor Ed Bailie
- Music Supervisor Toby Williams
- Production Designer Christian Friedlander
- Line Producer Ewen Brown
- Producer Grace Hammerstein
- Assistant Editor Anchor Mak
- Lead Compositor Kshitij Khanna
- CG Lead Olivier Varteressian
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Reset
- Director Adam Hashemi
- Associate Design Director Olga Vladova
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- Chief Creative Officer Julia Neumann
- Creative Director/Art Director Jonathan Santana
- Creative Director/Copywriter Matthew Page
- Design Director Charles Watlington
- Executive Producer Rebecca O'Neill
- Executive Producer Victoria Bennett
- Group Creative Director Jonathan Santana
- HP Maria Perez
- Producer Grace Kenney
- Managing Director Dave Morrison / (Managing Director)
- Executive Producer Jen Beitler
- Production Service Arts & Sciences/London
- DP Eigil Bryld
- Edit Company EXILE Edit
- Managing Partner Sasha Hirschfeld
- Editor Jacob Schulsinger
- VFX/Post Company Blacksmith/New York
- VFX Supervisor Tom Bussell
- CG Lead Tuna Unalan
- Colorist Mikey Pehanich
- Assistant Colorist Sam Howells
- Executive Producer Charlotte Arnold
- VFX Producer Ashley Goodwin
- Audio Post Sonic Union
- Audio Mixer Steve Rosen
- Audio Mixer Rob DiFondi
- Executive Audio Producer Justine Cortale
- Sound Design Trinitite Studios
- Sound Designer/Audio Mixer Brian Emrich
- Music Company Leland Music
- Managing Director/Music Supervisor Ed Bailie
- Music Supervisor Toby Williams
- Production Designer Christian Friedlander
- Line Producer Ewen Brown
- Producer Grace Hammerstein
- Assistant Editor Anchor Mak
- Lead Compositor Kshitij Khanna
- CG Lead Olivier Varteressian
Volkswagen has launched a new campaign starring Chelsea and USA footballer Christian Pulisic that highlights how pressure can push people to greatness.
Created by Johannes Leonardo New York and directed by Reset's Adam Hashemi, the 60-second spot opens with Pulisic about to take a penalty before we zoom back in time to him as a young boy, with expectations being heaped on his narrow shoulders.
The spot, called Diamonds, has cameos from former US international Clint Dempsey and one of the stars of Apple TV's Ted Lasso, Brett Goldstein, and tells a shared story of overcoming pressure to create something impactful. Elite athletes are under pressure to perform, while Volkswagen feels under pressure to change the world with a mass adoption of electric. But it's how that pressure is handled that dictates whether success is achieved or not.
