Ray Neutron's kino-fist of faith for Lecrae

Shot in stark b&w, Ray Neutron's intense music video for Christian hip-hop artist Lecrae grabs the attention in its opening seconds and doesn't let up for its imagery-filled three-minute duration.

With a shared Atlanta background, both director and artist have collaborated on the promo for new track Spread the Opps, shot through production company Institut, to create a mixture of autobiographical moments of exploitation from Lecrae’s life and career, mixed with subtle filmic references and intentionally jarring visuals.

"Spread the Opps feels like equal parts imprecatory psalm, personal excavation, and charitable warning— a final act of diplomacy," explains Neutron. "I found myself interested in his inner turmoil and specific inflection points on his journey of realization, how these experiences reverberate outside of Lecrae the individual, and their broader implications in society.”