Volkswagen’s life and death duet
The auto brand’s unusual campaign used AI to give a daughter – Brazilian singing star Maria Rita – a chance to perform with her mother, the legendary vocalist Elis Regina – 41 years after the latter’s untimely death.
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company Boiler Filmes/Sao Paulo
- Director Dulcidio Caldeira
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Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company Boiler Filmes/Sao Paulo
- Director Dulcidio Caldeira
- Executive Producer Juliana Martellotta
- Head of Production Juliana Sigolo
- Production Director Roberto Bellezia
- Production Director Magali Heinze
- Post Coordinator Ricardo Quintela
- Editor Ricardo Quintela
- Post Assistants Renata Dalbem
- Post-Production Flow Effects/Brazil
- Audio Production Raw Audio
- Musical Production Fernando Forni
- Musical Production Ricardo Pinda
- Musical Direction Hilton Raw
- Sound Design and Mix Enrico Maccio
- Sound Designer Philip Braunstein
- Coordinator Roberio Barbosa
- Chief Creative Officer Luiz Sanches
- Creative Director Pernil
- Creative Director Rodrigo Almeida Monte
- Executive Creative Director Rafael Gil Da Silva
- Art Director Iron Brito
- Creative Felipe Cirino Chinellato
- Creative Francis Alan Franca Silva
- Copywriter Gustavo Tasselli
- Producer Diego Villas Boas
- Producer Vera Jacinto
- Producer Murillo Moretti
- DP Juliano Lopes
- Post Production Rafael Barao
- Color Grading Acauan Pastore
- Music Production Rogerinho Pereira
Credits
powered by
- Agency AlmapBBDO/Sao Paulo
- Production Company Boiler Filmes/Sao Paulo
- Director Dulcidio Caldeira
- Executive Producer Juliana Martellotta
- Head of Production Juliana Sigolo
- Production Director Roberto Bellezia
- Production Director Magali Heinze
- Post Coordinator Ricardo Quintela
- Editor Ricardo Quintela
- Post Assistants Renata Dalbem
- Post-Production Flow Effects/Brazil
- Audio Production Raw Audio
- Musical Production Fernando Forni
- Musical Production Ricardo Pinda
- Musical Direction Hilton Raw
- Sound Design and Mix Enrico Maccio
- Sound Designer Philip Braunstein
- Coordinator Roberio Barbosa
- Chief Creative Officer Luiz Sanches
- Creative Director Pernil
- Creative Director Rodrigo Almeida Monte
- Executive Creative Director Rafael Gil Da Silva
- Art Director Iron Brito
- Creative Felipe Cirino Chinellato
- Creative Francis Alan Franca Silva
- Copywriter Gustavo Tasselli
- Producer Diego Villas Boas
- Producer Vera Jacinto
- Producer Murillo Moretti
- DP Juliano Lopes
- Post Production Rafael Barao
- Color Grading Acauan Pastore
- Music Production Rogerinho Pereira
Created by AlmapBBDO for Volkswagen’s 70th anniversary in Brazil, the Generations campaign features a mother-and-daughter reunion that went viral across the country. On its launch day alone it racked up more than 50 million organic views online.
The reunion meant that Rita, who lost her mother when she was just four years old, was able to sing a moving duet alongside her mom. Directed by Dulcidio Caldeira, through Boiler Filmes, the two-minute spot sees Rita at the wheel of the new 100 per cent electric version of the Kombi, when a car pulls alongside her on the same highway: it’s Elis Regina, one of Brazil's most popular singers, driving the classic Volkswagen model.
The film relied on AI trained specifically on recognition of Elis Regina’s face. The agency and the production company then teamed up with post production house Flow Effects, who used AI and a range of different technologies to combine scenes of the stunt double with footage and stills of the singer to arrive at a groundbreaking result.
