Vodafone's fight for control
A new campaign for Vodafone Ireland’s TV offering, Vodafone TV PLAY, pits a family against each other in a fight for the remote.
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Credits
powered by
- Agency Grey/London
- Production Company Stink/UK
- Director Tom Green
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Credits
powered by
- Agency Grey/London
- Production Company Stink/UK
- Director Tom Green
- Executive Producer Blake Powell
- Editing Trim
- Editor James Forbes-Robertson
- Post Production/Color Electric Theatre Collective
- Online Post Producer Alasdair Patrick
- Colorist Luke Morrison
- Sound Factory Studios/London
- Audio Producer Ciara Wakley
- Sound Engineer Jon Clarke
- Music Supervision Wake The Town
- President Conrad Persons
- Executive Creative Director David Wigglesworth
- Producer Sara Nouman
- Group Creative Director Chris Lapham
- Group Creative Director Aaron McGurk
- Production Services Producer Aleksandra Babic
- DP Kristof Brandl
- Senior Creative Ben Lambert
- Senior Creative Alex J. Mawby
- Production Designer Goran Joksimovic
- HP Maxine Hose
- Senior Producer Tash Bedford
- Post Producer Harry Watts
- Assistant Producer Eden Hastings
- Producer Jack Pethurst
- Editor Blake Dixon
- Head of Design Liam Thomas
- VFX Supervisor Alexander Kulikov
- Designer Felix Townsend
- Designer Stefan Klasener
- Post Creative Director Iain Murray
- Designer Weronika Szklarek
- Motion Designer Kit Suman
- Composer/Music Arranger Walter Mair
Credits
powered by
- Agency Grey/London
- Production Company Stink/UK
- Director Tom Green
- Executive Producer Blake Powell
- Editing Trim
- Editor James Forbes-Robertson
- Post Production/Color Electric Theatre Collective
- Online Post Producer Alasdair Patrick
- Colorist Luke Morrison
- Sound Factory Studios/London
- Audio Producer Ciara Wakley
- Sound Engineer Jon Clarke
- Music Supervision Wake The Town
- President Conrad Persons
- Executive Creative Director David Wigglesworth
- Producer Sara Nouman
- Group Creative Director Chris Lapham
- Group Creative Director Aaron McGurk
- Production Services Producer Aleksandra Babic
- DP Kristof Brandl
- Senior Creative Ben Lambert
- Senior Creative Alex J. Mawby
- Production Designer Goran Joksimovic
- HP Maxine Hose
- Senior Producer Tash Bedford
- Post Producer Harry Watts
- Assistant Producer Eden Hastings
- Producer Jack Pethurst
- Editor Blake Dixon
- Head of Design Liam Thomas
- VFX Supervisor Alexander Kulikov
- Designer Felix Townsend
- Designer Stefan Klasener
- Post Creative Director Iain Murray
- Designer Weronika Szklarek
- Motion Designer Kit Suman
- Composer/Music Arranger Walter Mair
We've all done it; a desperate lurch for the doofer, the clicker, the zapper or, if you're pretending you don't have a familial nickname for it, the TV remote control.
Like Sauron and the One Ring, dominance of the remote equals unassailable power, and that battle is where we find ourselves in this new campaign from Grey London for Vodafone Ireland's TV PLAY.
Directed by Tom Green through Stink London the 105-second spot, called Remote, features a genre-hopping family fighting for control of an object which, at the end of the spot, is revealed to be the precious remote control. Spanning gangster shootouts, Viking sword fights and slick car chases, the spot is a high-octane genre journey showing the battle for button dominance.
"The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space," said David Wigglesworth, ECD at Grey London. "To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist - the humanity and connection that sits at the heart of the brand’s DNA. We dramatised how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night."
