LNER's handy new mascot
The train company unleashes Eleanor, their perky puppet ambassador, into a happy carriage in this charming spot from M&C Saatchi and Tom Kuntz.
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company MJZ/London
- Director Tom Kuntz
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company MJZ/London
- Director Tom Kuntz
- VFX Company Magic Numbers
- Colorist Matthieu Toullet
- Editor Russell Icke
- Edit Company Whitehouse Post/London
- Sound Designer Ed de Lacy
- Sound Design Clearcut Sound
- Music Company DLMDD
- Executive Creative Director Matt Lee
- Copywriter Sam Turk
- A rt Director Paul Robbins
- HP Rachel Amess
- Producer Matthew O'Neill
- Copywriter Steve Drew
- DP Matthew Libatique
- VFX Producer Ryan Hancocks
- VFX Supervisor Bevis Jones
Credits
powered by
- Agency M&C Saatchi/London
- Production Company MJZ/London
- Director Tom Kuntz
- VFX Company Magic Numbers
- Colorist Matthieu Toullet
- Editor Russell Icke
- Edit Company Whitehouse Post/London
- Sound Designer Ed de Lacy
- Sound Design Clearcut Sound
- Music Company DLMDD
- Executive Creative Director Matt Lee
- Copywriter Sam Turk
- A rt Director Paul Robbins
- HP Rachel Amess
- Producer Matthew O'Neill
- Copywriter Steve Drew
- DP Matthew Libatique
- VFX Producer Ryan Hancocks
- VFX Supervisor Bevis Jones
Let's address the elephant in the room first: no matter how charming your new mascot is, it'll never out-icon Christopher Walken's showstopping dance promo for Weapon Of Choice.
That being said, LNER's latest brand character, Eleanor, does a darn (or should that be yarn) good job of stepping into the actor's shoes when it comes to boogying to that particular party track, as is evident in this sweet new spot from M&C Saatchi.
Channelling all of his creative energy into adorability, Freedom all the way sees MJZ's Tom Kuntz prove a dab hand with a hand-puppet; presenting out cutesy hero in a variety of amusing set-ups and groupings.
