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Gatorade wants you to get eau-ver water
Akcelo and Taxi Film collaborate to promote the hydration potential of the sports drink.
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Credits
powered by
- Agency Akcelo/Sydney
- Production Company Taxi Film
- Director Justin McMillan
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Credits
powered by
- Agency Akcelo/Sydney
- Production Company Taxi Film
- Director Justin McMillan
- Post Production The Editors
- Sound Post Production & Music Rumble Studios
- Group Creative Director Louise McQuat
- Creative Director Jon Foye
- Creative Henry Hall
- Senior Producer Stephanie Ceccaldi
- Executive Producer Andrew Wareham
- Senior Producer Simone Mackie
Show full credits
Credits powered by
Credits
powered by
- Agency Akcelo/Sydney
- Production Company Taxi Film
- Director Justin McMillan
- Post Production The Editors
- Sound Post Production & Music Rumble Studios
- Group Creative Director Louise McQuat
- Creative Director Jon Foye
- Creative Henry Hall
- Senior Producer Stephanie Ceccaldi
- Executive Producer Andrew Wareham
- Senior Producer Simone Mackie
OK, apart from hydration, agriculture, sanitation, transportation, recreation, power generation, and fire fighting... what has water ever done for us?
It's a tough sell to cite your product as better than the basis of all life on Earth, but with a dose of cheekiness and a knowing VO, Akcelo and Taxi Film have done just that in their latest spot for Gatorade.
Shot wonderfully by director Justin McMillan, Water Wasn’t Made For This takes its simple premise and runs (literally) with it through some smart copywriting and a whole heap of audacity.
