Australian Lamb builds bridges with barbeque

Meat & Livestock Australia – The Generation Gap

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Agency The Monkeys/Sydney
Production Company Rabbit Content
Director Aimee-Lee Xu Hsien Curran

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Credits

powered by

Agency The Monkeys/Sydney
Production Company Rabbit Content
Director Aimee-Lee Xu Hsien Curran
Post Production The Editors
Edit House The Editors
Music & Sound MassiveMusic/Sydney
CEO and Co-Founder Mark Green
Managing Director Matt Michael

Creative Director Scott Dettrick
Chief Creative Officer Tara Ford
Creative Jake Ausburn
Creative Alex Polglase
Head of Production (HP) Penny Brown
Senior Producer Elliot Liebermann
Director Trent O'Donnell
MD/Partner/Executive Producer Alex Hay

Partner/Executive Producer Lucas Jenner
Producer Morgan Hind
DP Emma Paine
Production Designer Virginia Mesiti
Editor Grace O'Connell
Editor Stuart Morley
Executive Producer Rita Gagliardi
VFX Supervisor Andrea Panda

Colorist Greg Elvis Constantaras
Composer Haydn Walker
Sound Designer Simon Kane
Executive Music Producer Katrina Aquilia

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The world may be getting more fractured, with bubbles fighting bubbles about various generational tropes, but one thing is certain: everyone loves a nice bit of lamb.

Taking this silly premise to a bombastic level is The Generation Gap, The Monkeys' latest epic spot for Australian Lamb, in which Australia is literally divided by differences of opinion.

Shot by Rabbit Content's Trent O’Donnell and Aimée-Lee Xu Hsien, the film incorporates enjoyably on-the-nose observations (the Gen X cut-off being particularly cruel) and some pretty spectacular effects to showcase the benefit of a good barbie.

Scott Dettrick, Creative Director at The Monkeys, says: "With growing differences in wealth, opinions, and ways of communication, the generation gap in Australia has never been wider. The various frustrations this year have each generation throwing tropes around, looking for someone to blame. When you scratch beneath the surface though, it's attitudes, not age, that divide us.

"Maybe if we just got around a lamb BBQ and had a chat, we might find out that grandad is actually pretty cool, or all that stuff millennials know can be really useful.

"Our entire creative process this year was a fun generational debate, and with multi-generational directors and editors on the films, it was all very method."