Cadbury's anniversary hits the sweet spot

Cadbury – Birthday - Yours for 200 Years

Credits

powered by

Agency VCCP/London
Production Company Academy
Director Frederic Planchon

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency VCCP/London
Production Company Academy
Director Frederic Planchon
Post Production Selected Works
Audio King Lear Music & Sound
Color Company 3/London
Colorist Jean-Clement Soret
Executive Creative Director Jonny Parker

Senior TV Producer Carly Parris
Executive Creative Director Chris Birch
Creative Director Angus Vine
Senior Creative Ben Evans
Creative Adam Sears
Group Managing Director David Boscawen
DP Jakob Ihre
Executive Color Post Producer Ellora Soret

Post Creative Director Greg Spencer
Art Director Amber Frisenda
VFX Supervisor Greg Spencer
VFX Supervisor Amber Frisenda
VFX Supervisor David Hempstead
Executive Post Producer Alex Fitzgerald
Post Producer Libby Gandhi
Production Designer Sophie Becher

Producer Medb Riordan
Producer Jacob Swan Hyam
Sound Designer Jack Sedgwick

Show full credits

Hide full credits

Credits powered by

This year Cadbury chocolate celebrates its 200th anniversary and, to mark the milestone, VCCP has delivered a fully integrated campaign titled Yours for 200 Years.

Since being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the UK, present in the lives of British people in moments big and small.

The first part of that campaign arrives in the shape of this 60-second film called Birthday. The film is a retelling of the previously released 2018 spot Mum's Birthday and follows a girl buying her mum a chocolate bar but travelling through 200 years of history as she does so. The film, directed once again by Frederic Planchon through Academy, begins in 1824 and travels through time, the setting changing subtly around the girl and shopkeeper as time advances and technology and fashions change.

Most of the original cast were reunited for the new film, with body doubles and post production by Selected Works used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released).

The campaign also acknowledges the public, who have made Cadbury a part of UK culture and society, and is reflected in the OOH element, Your Cadbury Photos, which sees photos depicting people's real Cadbury moments taking centre stage. The public have submitted photos from family albums of Easters, Christmasses, Birthdays and more, all memories which have featured Cadbury.

Click image to enlarge

Above: Images from the public have been submitted, showing the how Cadbury has been a part of so many people's lives.

Another key element of the campaign is nostalgia which will see limited edition bars with retro packaging hit shelves, supported by a partnership with Alzheimer's Research UK and the Alzheimer's Society of Ireland. There will also be a run of illustrated OOH ads to support this element of the campaign.

The 60” film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.

“Crikey. 200 years old. That only happens when you have the relationship with the British public that Cadbury has," said Chris Birch and Jonny Parker, Executive Creative Directors at VCCP London. "This work celebrates every Christmas morning Selection Box, every school trouser pocket Curly Wurly, every drippy Flake 99, every Dairy Milk on the sofa and everyone in Britain who’s gleefully munched them down since 1824. Happy Birthday Cadbury.”