VO5's winning take on thinning
The haircare range's bold (or should that be bald) new brand ambassador explains why every follicle’s a blessing.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Benji Weinstein
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Benji Weinstein
- Post Production The Mill/London
- Editor Aaron Dark
- Colorist James Bamford
- Producer Dan Crozier
- Audio Post Munzie Thind
- Producer Molly Butcher
- Music Asche & Spencer
- Producer Barty Dearden
- Director Benji Weinstein
- DP Simon Richards
- VFX Artist Dan Adams
- 2D Animator John Thornton
- Producer Rose Reynolds
- Art Director Clarissa Dale
- Chief Creative Officer Richard Brim
- Copywriter John Trainor-Tobin
- Executive Producer Sara Wallace
- Music Supervisor Andy Stafford
- Executive Creative Director Laura Rogers
Credits
powered by
- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Benji Weinstein
- Post Production The Mill/London
- Editor Aaron Dark
- Colorist James Bamford
- Producer Dan Crozier
- Audio Post Munzie Thind
- Producer Molly Butcher
- Music Asche & Spencer
- Producer Barty Dearden
- Director Benji Weinstein
- DP Simon Richards
- VFX Artist Dan Adams
- 2D Animator John Thornton
- Producer Rose Reynolds
- Art Director Clarissa Dale
- Chief Creative Officer Richard Brim
- Copywriter John Trainor-Tobin
- Executive Producer Sara Wallace
- Music Supervisor Andy Stafford
- Executive Creative Director Laura Rogers
Let's face it, haircare ads tend to feature the kind of thick, luscious locks that Rapunzel would envy, but that's not the (head)case for much of the population.
Telling the story of those who might be lacking a little in the bonce-department is VO5's unassuming and adorable new brand ambassador Terry.
Charmingly expressing If you’ve got hair, care, the campaign - the first above-the-line work for the brand aimed specifically at men for five years - sees the aforementioned gent and his long-suffering barber attempt to style a tuft into a triumph.
Brilliantly conceived by adam&eveDDB, and brought to life by Smuggler's Benji Weinstein, the charming spot lives or dies (or should that be 'dyes'?) on the performances of its leads; thankfully both putting in such warm performances that we look forward to seeing more of them.
“Using a balding bloke to promote a hair product might feel counter-intuitive," comments Chris Barron, VP Beauty and Personal Care at Unilever, "but adam&eveDDB discovered that the only thing men fear more than a dodgy hairstyle is losing it altogether. This campaign exists to encourage men up and down the country to make the most of what they’ve got (even if it’s less than they’d like) by celebrating every follicle and giving every lid some love with VO5”.
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