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Virgin Media – Goat Glider

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Telecommunications brand Virgin Media continues its Better and Beyond creative platform with this fun, brilliantly animated spot created in collaboration with VCCP.

Inspiring the nation to never settle for less, the 60-second film, directed by Sam Brown through Rogue Films, uses impressive CGI by Untold Studios to tell the story of a gutsy goat who finds a better way to navigate the treacherous mountain terrain. 

Whilst his friends slip and stumble on the rocks below, the plucky pilot effortlessly soars through the sky in a hang glider to the epic 80’s classic song, St Elmo's Fire by John Parr. The camera pans to the goat’s joyful face as the voiceover reveals the campaign's strapline, “Why stumble when you can soar?”.

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