Velux sees the light
The roof window brand releases a contemplative spot that plays on the transformative power of a little luminescence.
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company Arts & Sciences/London
- Director Mike Warzin
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company Arts & Sciences/London
- Director Mike Warzin
- Producer Ewen Brown
- Executive Producer James Bland
- DP Laust Trier Mork
- 1ST AD Sam Dawking
- Editor Tim Hardy
- Creative Director Robert Cerkez
- Creative Niklas Hultquist
- Creative Frederik Voetmann
- Creative Daniel Norit
- Producer Caspar Redgrave
- Sound Designer Sam Ashwell
- Creative Mads Nielsen
Credits
powered by
- Agency &Co/Copenhagen
- Production Company Arts & Sciences/London
- Director Mike Warzin
- Producer Ewen Brown
- Executive Producer James Bland
- DP Laust Trier Mork
- 1ST AD Sam Dawking
- Editor Tim Hardy
- Creative Director Robert Cerkez
- Creative Niklas Hultquist
- Creative Frederik Voetmann
- Creative Daniel Norit
- Producer Caspar Redgrave
- Sound Designer Sam Ashwell
- Creative Mads Nielsen
Just like plants, humans seem prone to a spot of phototropism – this gorgeous film, titled Once You See It, depicts characters who seem irresistably drawn to turning their faces towards light and the anticipation of light.
Created by &Co, and directed by Mike Warzin, through Arts & Sciences, the spot builds a sense of mystery as it opens on a selection of characters looking expectantly and hopefully up at the closed ceilings of their homes.
The film captures the wonder and awe of letting some radiance through the roof with a handy Velux aperture. With fine cinematography from Laust Trier Mork, the ad is set to the song Good Enough Day, by Royal Wood, the lyrics of which include the poetic observation that even if the sun is not bright, “if we look inside our souls there’s light.” Lovely.
