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Asos – Feed Your Style

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The concept for Feed Your Style, directed by We Are From LA through Iconoclast, evolved from the brand’s original acronym, As Seen On Screen.  

The spot delves into the many ways in which on-screen culture can inspire us to explore new styles. It also demonstrates how fashionistas are only a few swipes away from finding the perfect item of clothing through ASOS to explore their favourite new trends.

Composed of bright, stylised shots connected with creative transitions that reference smartphones and social media, the initiative stars a diverse range of fashion fanatics who scroll and swipe their way through a glamorous world of clothing and accessory possibilities. 

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