Veet visualises gonads gone AWOL
The hair removal brand releases an uplifting spot depicting the freedom enjoyed by a pair of floating family jewels.
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Credits
powered by
- Agency BETC/Paris
- Production Company Soldats
- Director Camille + JB
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Credits
powered by
- Agency BETC/Paris
- Production Company Soldats
- Director Camille + JB
- Chief Creative Officer Stephane Xiberras
- Executive Creative Director Alasdhair MacGregor-Hastie
- Creative Director Mathieu Nevians
- Copywriter Alexandre Toso
- Art Producer Ludovic Labayrade
- Executive Producer Pierre Cazenave-Kaufman
Credits
powered by
- Agency BETC/Paris
- Production Company Soldats
- Director Camille + JB
- Chief Creative Officer Stephane Xiberras
- Executive Creative Director Alasdhair MacGregor-Hastie
- Creative Director Mathieu Nevians
- Copywriter Alexandre Toso
- Art Producer Ludovic Labayrade
- Executive Producer Pierre Cazenave-Kaufman
Time for feminists to relax. Epilation equality has arrived. The suffragettes would be so proud.
At last men can add hair removal from the private parts to their list of grooming chores.
But in Oodyssey, a fun campaign created by BETC Paris, and directed by Camille + JR through SOLDATS, the end result, bald bollocks, is shown to be totally worth the bother.
Promoting Veet Men's new Intimate Hair Removal Kit, the film sees the testes take wing, as it were, and, unhampered by pesky fur, enjoy the world of pure sensation that hairlessness affords.
It's nuts. But nice.
