BBH takes a walk on the Wild side
In a disarmingly charming and saucy spot for disruptive cosmetic brand Wild, a young lady and her polar partner spice things up in the bedroom by talking... climate change.
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Credits
powered by
- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Dylan Holmes Williams
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Credits
powered by
- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Dylan Holmes Williams
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Creative Director Adam Newby
- Copywriter Grace Chambers
- Art Director Lucy Johnstone
- Producer Felicity Cruickshank
Credits
powered by
- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Dylan Holmes Williams
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Creative Director Adam Newby
- Copywriter Grace Chambers
- Art Director Lucy Johnstone
- Producer Felicity Cruickshank
Launching a new product into the overly saturated cosmetic sector isn't easy, but with this subversive and genuinely LOL-worthy spot from BBH, disruptive brand Wild might have just nailed it.
Selling sustainability without sanctimony, Dirty Talk sees a young woman confess her ‘climate change kink’ to her polar bear partner; the two sharing pillow-talk of leaving the tap running while cleaning teeth to eating the occasional out-of-season strawberry, before the line is drawn at a spray of single-use plastic aerosol deodorant.
Managing chuckles on a budget thanks to great writing and performances, snappy direction from director Dylan Holmes Williams through BBH's in-house shop Black Sheep Studios, and an edit that eschews animatronics with charming cut-aways, this is a bold and bonkers statement that actually delivers on its promise.
