Uncommon gets Sirius about music

SiriusXM – A Life in Sound

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Agency Uncommon/London
Production Company Somesuch
Director Kim Gehrig

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Credits

powered by

Agency Uncommon/London
Production Company Somesuch
Director Kim Gehrig
Editor Cosmo Street/Los Angeles
Post-Production Blacksmith/Los Angeles
Sound & Music Soundtree Music
Executive Producer/Managing Director Seth Wilson
Producer Arlene McGann

Production Designer James Chinlund
DP Chayse Irvin
Editor/Partner Tom Lindsay
VFX Supervisor John Shirley
VFX Producer Therese Mayer
Compositor Jason Heinze
Colorist Mikey Pehanich
Colour Producer Dan Butler

Colour Producers Adam Vevang
Music Supervisors Jay James
Music Supervisors Neil Athale
Music Production & Additional Composition Peter Raeburn
Music Production & Additional Composition Luke Fabia
Sound Design & Mix Henning Knoepfel
Sound Designer Jack Patterson
Additional Sound Design Gordan Graham

Choreographer Denna Thomsen

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Today, SiriusXM has unveiled a new, national multi-platform brand campaign which showcases how the station can bring its listeners closer to the music that moves them.

Created by Uncommon Creative Studio, the national campaign follows the unveiling of SiriusXM’s brand refresh in late 2023, and features an out of home campaign [below], shot by renowned photographer and filmmaker Gabriel Moses, that spotlights three genres — hip-hop, country and sports – capturing the passion and power of these fandoms and how SiriusXM invites listeners into these communities.

Alongside the OOH work, Emmy award-winning Somesuch director Kim Gehrig has helmed a beautiful, elegant short film [above]. Called A Life in Sound , the three-minute film follows a woman dancing as she moves through different phases and milestones of her life, all while listening to a variety of songs and interviews on SiriusXM.

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Above: The out of home elements of the new SiriusXM campaign.

“A Life in Sound celebrates the real, universal and uniquely human experience of being moved by the audio you love," said Nils Leonard, Co-Founder at Uncommon Creative Studio. "One film. One woman. Dancing through the different chapters of her life. It is the truth of the SiriusXM experience captured in film and, as a creative studio, we were honoured to have the opportunity to capture and share that magic.”

“At SiriusXM we are passionate about audio," added Suzi Watford, Chief Growth Officer at SiriusXM. "Our Closer campaign features powerful, emotive and iconic creative showcasing the role that SiriusXM plays in people’s lives and is a celebration of the power of audio. As we look to connect with the next generation of SiriusXM listeners, we’re focused on telling stories of how we bring listeners and fans closer to what moves them.”