Ubi afraid of the Big Bad Wolves
In five fun films demonstrating tactics for the new Ghost Recon Breakpoint game, DDB Paris has twisted some fairy tales with animation over in-game footage.
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Credits
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Credits
powered by
- Agency DDB/Paris
- Production Company BLINKINK
- Director Essy May
- Production Co. Brunch Studio
- Sound Machine Sound
- Director Stevie Gee
- Executive Producer Bart Yates
- Executive Producer Emilie Walmsley
- Producer Adriana Piasek-Wanski
- Head of Production Benjamin Lole
- Animation Jac Clinch
- Animation Bishoy Gendi
- Animation Neil Clarke
- Animation Andrew Thomas
- Sound Designer Claire Bilyard
- Sound Mix Patch Rowland
- Original Music Tom Player
- Art Director & Copywriter Clement Oberlin
- Creative Director Alexander Kalchev
- Producer Anne Girod
- Producer Marine Rolland
- Voiceover Paul Ridley
Credits
powered by
- Agency DDB/Paris
- Production Company BLINKINK
- Director Essy May
- Production Co. Brunch Studio
- Sound Machine Sound
- Director Stevie Gee
- Executive Producer Bart Yates
- Executive Producer Emilie Walmsley
- Producer Adriana Piasek-Wanski
- Head of Production Benjamin Lole
- Animation Jac Clinch
- Animation Bishoy Gendi
- Animation Neil Clarke
- Animation Andrew Thomas
- Sound Designer Claire Bilyard
- Sound Mix Patch Rowland
- Original Music Tom Player
- Art Director & Copywriter Clement Oberlin
- Creative Director Alexander Kalchev
- Producer Anne Girod
- Producer Marine Rolland
- Voiceover Paul Ridley
With video game graphics getting more and more realistic, it's always nice to see different ways in-engine footage can be used in marketting.
For Breakpoint, the new game in Ubisoft's Ghost Recon franchise, DDB Paris has created Big Bad Wolves, five fun films using children's fairy tales as the basis for tactical tips. However, what marks them out isn't the incredible gameplay footage used to demonstrate, but the toontastic animated 'masks' applied over it.
Realised by Blinkink animation studio and directors Stevie Gee and Essy May, the overlay not only adds an essense of cartoonish joy to otherwise serious images, but also manages to enhance the believability of the source footage due to the contrast.
