Uber Eats’ trilogy of torpor

The new brand campaign, created by Mother and produced by Biscuit, urges us to ‘embrace the art of doing less’ in a world beset by pressure from to-do lists. 

Three hero ads are all vignettes of what you can do with time saved. The 70s retro styled Dance sees a chap with spectacular shoes and some unusual moves take advantage of time spent waiting for his fried noodle delivery by easing himself into a soulful shimmy to the Bill Withers track Who is he? (And what is he to you?). 

Nails is equally slinky and subtle in its depiction of an odd couple enjoying the tactile qualities of nail art in the bedroom. While Parrot lets us in on the avian-inspired world of bird fancier who performs an operatic dance to his pet parrot. 

OOH iterations of the campaign include posters with such headlines as ‘Sweet f*** all never tasted so sweet’. 

Hannah Tarpey, Creative at Mother London commented: “Focusing on the wonderful weirdness that has time to flourish when we order a delivery and take an evening to be ourselves. We wanted all the work to feel effortless and have space to breathe – films without unnecessary cuts, posters without too much fuss – creating refreshing pauses in a climate of noise.”