CALM’s reassuring remarks

“Obviously you’re a total bellend, but when my mother died you sat with me while I cried,” says one man expressing how much he values his friend. 

Another man grapples with the right compliment to bestow upon a chum, eventually landing on the obscure observation… “You’re like a glorious… elk!” 

The humorous heartfelt campaign Don't Leave It Unsaid (#TellAMate), created inhouse and directed by Calum Macdiarmid through Great Guns, shows that whether you're telling a friend they've got majestic teeth, or expressing genuine gratitude for their support, it doesn’t matter how words of appreciation are said, as long as they don’t go unsaid.

Calum Macdiarmid comments: “I was super excited to collaborate with CALM, as it’s a charity I have been really keen to work with for a while. I want to give a massive shout out to everyone who dedicated their time to make this happen - including the builders who ensured we were able to film the rooftop scene safely, even after they should have gone home!”