Tyrrells raids the Pathe archive for their Tyrrellbly, Tyrrellbly, Tasty campaign
In their first work for the crisp brand, St Luke’s hits old-school footage with amusing overlays.
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Credits
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- Agency St Luke's/London
- Production Company nineteentwenty
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Credits
powered by
- Agency St Luke's/London
- Production Company nineteentwenty
- Post Production nineteentwenty
- Editor Josh Gemmell
- Sound Designer Ben Leaves
- Music Supervisor Dan Neale
- Executive Creative Director Richard Denney
- Art Director Joanne Boyle
- Copywriter Hannah Williamson
- Producer Jenny Busby
Credits
powered by
- Agency St Luke's/London
- Production Company nineteentwenty
- Post Production nineteentwenty
- Editor Josh Gemmell
- Sound Designer Ben Leaves
- Music Supervisor Dan Neale
- Executive Creative Director Richard Denney
- Art Director Joanne Boyle
- Copywriter Hannah Williamson
- Producer Jenny Busby
There's something intrinsically charming and humorous about archival footage.
Taking some lovable Pathe clips and overlaying delightfully oversized elements, St Luke’s first work for Tyrrells crisps positions the brand as Tyrrellbly, Tyrrellbly Tasty.
Perfectly launching first in cinemas during the new Downton Abbey movie, the spot urges consumers to "bring out a bowlful” and “spice up your snack selection”, whilst showing us hefty portions (or are they tiny people) of the snack.
Richard Denney, ECD of St Luke’s says, “Tyrrells came to us with big plans: so our first work for them involves big crisps, oversized spuds and massive chillis, which we hope will give them the huge fame they deserve.”
