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Tuborg – India

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Creative production studio Archer’s Mark has collaborated with Tuborg and Grey London to make a series of branded films with UK music collective Clean Bandit. 

The project is for Tuborg Open, Tuborg’s annual music campaign, in which global artists collaborate with local artists to create a piece of music together.

Director, William Williamson, travelled with Clean Bandit to China, Russia, Vietnam, India and Nepal over a four month period and, in each country, the band collaborated with a local musical talent to create a piece of music synonymous with their country and culture. 

"What drew me to this project was how it challenged the current status quo of how and where we find inspiration," said Williamson, "which, in this day and age, is usually through complicated algorithms whose parameters are hard to comprehend. Clean Bandit were keen to escape this limitation, packing their bags to travel to five different countries in search of a meaningful cultural exchange with artists they had never even met before, and, to me, this itself was inspirational.

"To be able to travel around the world and slip into the music scene of each of these countries was an incredible experience. Watching musicians such as China’s Henry Lau creating music on the spot with Clean Bandit was an honour. Witnessing the collaborative process of every single artist was truly exciting, as was the opportunity to absorb ourselves in each country's culture."

Tuborg – Nepal

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