Tubi wants you to pause the pretention
In a pair of funny spots for the Fox Corporation’s ad-supported streaming service, some everyday viewers are exposed by the arty endeavours they're attempting.
)
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company Drool Productions
- Director Freddie Powell
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company Drool Productions
- Director Freddie Powell
- Executive Producer Genevieve Sheppard
- Executive Creative Director Kevin Mulroy
- Producer Jess Wylie
- Production Designer Robin Brown
- DP Tom Townend
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company Drool Productions
- Director Freddie Powell
- Executive Producer Genevieve Sheppard
- Executive Creative Director Kevin Mulroy
- Producer Jess Wylie
- Production Designer Robin Brown
- DP Tom Townend
Look, we all know that Hamlet is dramatic and important and a great from one the greats, but is it really as good as Happy Gilmore?
Likewise, Rembrandt is, without a doubt, one of the great masters, but can he hold a candle to the Rob Zombie remake of The Munsters?
OK, whilst Tubi's offering might not be bothering any art historian's bibliography, its simple charms are cheerfully promoted in this funny pair of spots from Mischief @ No Fixed Address.
Boldly proclaiming Watch What You Actually Want to Watch, the spots see two people, in a Gallery and Theatre, accordingly, become berated by the pieces they're there to enjoy, encouraging them to stop the pretence and slap on the telly.
Credits
powered by
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Executive Creative Director Kevin Mulroy
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Executive Creative Director Kevin Mulroy
“In bringing the brand to the UK with our creative campaign, we wanted to stay true to Tubi’s playful and irreverent voice while also speaking directly to a completely new audience in a captivating way,” ecxplains Nicole Parlapiano, Chief Marketing Officer, Tubi. “Our campaign uses playful scenarios to challenge the societal pressures that we all feel when we haven’t seen the latest play, documentary or show; promoting instead, people to spend their time doing what they actually like, guilt-free.”
Kevin Mulroy, ECD & Partner at Mischief, adds: "Tubi's won the hearts of people by showing up in a way that no other streaming platform has. It leads with a unique brand-first personality, instead of throwing mass marketing behind individual titles. And it gives viewers permission to stop pretending they want to watch shows about a soap opera aristocracy, or yet another gritty murder mystery."
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
