TSB puts the elephant in the room

With money worries more common than ever, British retail and commercial bank TSB has collaborated with creative agency McCann to launch two fun new campaigns, directed by Finn Keenan through Riff Raff, starring its first ever brand character. 

To help customers understand that addressing their concerns needn’t be scary, the bank has introduced Tiny, a friendly pink animatronic elephant puppet, created by John Nolan Studios. 

Tiny, who required nine puppeteers to control during shooting, stars in two new spots, Brand and Business, to reassure customers that TSB is there to help individuals feel more confident with their finances and get more out of life. 

Richard Morgan and Christopher McKee, Creative Directors at McCann said, “As a nation we find it notoriously difficult to talk about our dosh. Which led us to the creation of Tiny, the Elephant in the Room with a difference. Once you open-up about your money worries, that seemingly overwhelming elephant doesn’t seem so scary.”