giffgaff gets up to good

Developed in collaboration with giffgaff’s creative agency Neverland, the UK mobile network has launched this exciting spot as part of its ambitious new brand platform, which champions connectivity and transparency with its customers. 

Set on a dark, rainy night, the 60-second film, directed by Nick Ball through Blink Productions, focuses on some of the atrocious human behaviours one might observe on a night out in the city. 

A voiceover starts thanking ‘bad’ for all the terrible things it does as part of modern life, as we see man-spreaders, bad parkers, line cutters, and big corporate types laughing at their customers.

The film is part of giffgaff’s new We’re Up To Good platform, which positions the brand as a mobile network that values honesty, responsibility and sustainability.