Tango breaks bad
VCCP cooks up a comedic new campaign for the fizzy drinks brand that sees police raiding an illegal Dark Berry lab.
Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ben Tonge
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Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ben Tonge
- Colorist Steffan Perry
- Audio Post Jungle Studios
- Creative Director Mark Orbine
- Creative George Wait
- Producer Maxine Denton
- Producer Matthew Hearn
- Editor Mark Whelan
- Sound Designer Ben Leeves
Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Ben Tonge
- Colorist Steffan Perry
- Audio Post Jungle Studios
- Creative Director Mark Orbine
- Creative George Wait
- Producer Maxine Denton
- Producer Matthew Hearn
- Editor Mark Whelan
- Sound Designer Ben Leeves
With the help of VCCP and its content creation studio Girl&Bear, fizzy drinks brand Tango has launched this hilarious new spot, directed by Ben Tonge, as part of its new Dangerously Potent Flavour brand platform.
Signalling a return to the bold Tango ads of the 90s and 2000s, Bust opens with police bursting into a house. Inside, there are berries in packets, hidden cans, beakers, and test tubes containing a purple liquid. Two police officers assess, and discover that it is exactly what they thought: “A Tango Dark Berry lab”.
Another officer tries a drop of the purple liquid and cannot stop dancing, as he is lost to the powerful flavour of Tango. The film ends with a secret motherload of Tango Dark Berry being discovered behind a fake wall.