Trojena glides to new heights
Skiing has never looked more glamorous, or more gravity-defying, than in this new campaign for Trojena.
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Credits
powered by
- Agency Mccann New York
- Production Company Joy films
- Director Ian Ruschel
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Credits
powered by
- Agency Mccann New York
- Production Company Joy films
- Director Ian Ruschel
- Edit N06
- VFX Mathematic
- Music KOM (Kay Oskwarek Music Company)
- Audio Post Heard City
- Chief Creative Officer, North America Tom Murphy
- Chief Creative Officer, North America Sean Bryan
- Chief Creative Officer, New York Shayne Millington
- Chief Creative Officer, New York Pierre Lipton
- VP/Creative Director Rafael Segri
- VP/Creative Director Kiko Mattoso
- Art Director Eduardo Quadra
- Copywriter Paul Wood
- EVP/Chief Production Officer Aaron Kovan
- Executive Producer John Hilmer
- Chief Strategy Officer, NY Erica Yahr
- VP/Strategy Firector Social & Mobile Whitney Alexander
- Director Ian Ruschel
- Joy Managing Director Ali Azarmi
- Post Producer Andreea Gurbina
- Post Producer Nima Safari
- Editor Chris Van Dyke
- Composer Phil Kay
Credits
powered by
- Agency Mccann New York
- Production Company Joy films
- Director Ian Ruschel
- Edit N06
- VFX Mathematic
- Music KOM (Kay Oskwarek Music Company)
- Audio Post Heard City
- Chief Creative Officer, North America Tom Murphy
- Chief Creative Officer, North America Sean Bryan
- Chief Creative Officer, New York Shayne Millington
- Chief Creative Officer, New York Pierre Lipton
- VP/Creative Director Rafael Segri
- VP/Creative Director Kiko Mattoso
- Art Director Eduardo Quadra
- Copywriter Paul Wood
- EVP/Chief Production Officer Aaron Kovan
- Executive Producer John Hilmer
- Chief Strategy Officer, NY Erica Yahr
- VP/Strategy Firector Social & Mobile Whitney Alexander
- Director Ian Ruschel
- Joy Managing Director Ali Azarmi
- Post Producer Andreea Gurbina
- Post Producer Nima Safari
- Editor Chris Van Dyke
- Composer Phil Kay
Neom is a futuristic eco-city that is part of Saudi Arabia's pivot to go green.
The nascent city, which claims to be a "blueprint for tomorrow in which humanity progresses without compromise to the health of the planet", has released an unusual but stylish spot that promotes Trojena, a new global destination for mountain tourism, which will be situated in Neom.
Created by McCann New York and directed by Ian Ruschel through Joy Films, the spot features stunning winter landscapes and a quartet of thrill-seekers on skis and snowboards making their way through powdery white stuff as they glide up a mountainside. Yes. Up.
It's a brilliantly bombastic spot that is a mix between a James Bond chase scene and Christopher Nolan's Inception.
