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Neom – Journey to New Heights

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Neom is a futuristic eco-city that is part of Saudi Arabia's pivot to go green.

The nascent city, which claims to be a "blueprint for tomorrow in which humanity progresses without compromise to the health of the planet", has released an unusual but stylish spot that promotes Trojena, a new global destination for mountain tourism, which will be situated in Neom. 

Created by McCann New York and directed by Ian Ruschel through Joy Films, the spot features stunning winter landscapes and a quartet of thrill-seekers on skis and snowboards making their way through powdery white stuff as they glide up a mountainside. Yes. Up.

It's a brilliantly bombastic spot that is a mix between a James Bond chase scene and Christopher Nolan's Inception.

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