Translated offers more than words
Sometimes it's not what you say, but simply a look you give that conveys all the meaning necessary. This new campaign shows that understanding humans isn't always about words.
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Credits
powered by
- Agency Auge/Milan
- Production Company Mercurio Cinematografica
- Director Martin Werner
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Credits
powered by
- Agency Auge/Milan
- Production Company Mercurio Cinematografica
- Director Martin Werner
- Post Producer Roberta Caimi
- Post Production Iggy Post
- Audio Post The Log
- Executive Creative Director Federica Ariagno
- Executive Creative Director Giorgio Natale
- Creative Supervisor/Copywriter Riccardo Stazione
- Art Director Alessandro Borrelli
- Producer Jessica Ferguson
- DP Tommaso Terigi
- Executive Producer Luca Fanfani
- Producer Martina Perversi
- Editor Eleonora Cao
- Colorist Daniel Pallucca
Credits
powered by
- Agency Auge/Milan
- Production Company Mercurio Cinematografica
- Director Martin Werner
- Post Producer Roberta Caimi
- Post Production Iggy Post
- Audio Post The Log
- Executive Creative Director Federica Ariagno
- Executive Creative Director Giorgio Natale
- Creative Supervisor/Copywriter Riccardo Stazione
- Art Director Alessandro Borrelli
- Producer Jessica Ferguson
- DP Tommaso Terigi
- Executive Producer Luca Fanfani
- Producer Martina Perversi
- Editor Eleonora Cao
- Colorist Daniel Pallucca
Translated, a provider of AI-powered language solutions, has launched a new campaign celebrating the unique value of humans.
Created by AUGE Milan and directed by Martin Werner through Mercurio Cinematografica, Human Touch is a 100-second spot that shows how humans engage in translation every day, often only through a look, or maybe a small action, something that illustrates how language extends beyond mere words.
At a time when artificial intelligence is dominating headlines, the campaign aims to spotlight the role of humans in the advancement of technology. To achieve its mission of enabling everyone to understand, and be understood, in their own language, Translated has combined the sensitivity and uniqueness of professional translators with the capacity and speed of machine translation to help people understand each other.
