Work
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Samsung’s selective sonics
This colourful spot promotes the tech brand’s Galaxy A14 with ‘Voice Focus’, which helps cut out the cacophony of the outside world so you can home in on your phone.
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Credits
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- Agency Cheil Worldwide/Gurgaon
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Credits
powered by
- Agency Cheil Worldwide/Gurgaon
- Chief Creative Officer Vikash Chemjong
- Executive Creative Director Kaushik Datta
- Senior Creative Director Hitesh Razdan
Credits powered by
Credits
powered by
- Agency Cheil Worldwide/Gurgaon
- Chief Creative Officer Vikash Chemjong
- Executive Creative Director Kaushik Datta
- Senior Creative Director Hitesh Razdan
Created by Cheil Worldwide India for Samsung, the entertaining film Shor No More (shor is Hindi for noise) sees a man pursued by people intent on making a racket.
Welders, a marching band, arguing scooter riders and a bunch of construction workers these and sources of urban clamour are all out to assail the ears of a chap as he wanders the city streets.
But luckily, when he gets a call he can switch to Voice Focus mode – leading to a surprising outcome for those creating the brouhaha.
