Toyota finds room for the vroom

The roar of an engine is a thrilling sound, regardless of whether you're a toddler at play or a motorsport fan in the bleechers.

Using the exhilaration of the Vroom and maximising it for 60 thrilling seconds is this sensory-overload spot from Saatchi & Saatchi and JOJX fro Toyota.

The spot, directed by Alessandro Paccini, sees Team Toyota drivers Christopher Bell, Antron Brown, and Kaylee Bryson behind the wheel of their respective Toyota vehicles alongside everyday motorists driving themselves from one awe-inspiring scenario to the next. 

“What struck me first as a point of inspiration," says Paccini, "was the powerful sound of the Toyota engine, how it ripples out, and what that must feel like as a force to be reckoned with both on and off the racetrack. I love creating tense, thrilling moments, where peak excitement is combined with a sense of suspense. With this spot I wanted to build on those moments, ultimately creating the feel of a modern-day western.”